Brands are Stories We Live By.
Discover the arts and sciences behind branding, a journey through psychology, artificial intelligence, and creativity with Jack Chen.
Brand Science by Jack
Can art help brands to bridge ideological chasms?
Jack Chen’s latest research reveals the humanizing power of art in helping brands appeal across the ideological spectrum, engaging both those who agree and those who disagree.
Diverging Views on ‘Luxury’: How Consumers’ Elitist versus Democratic Views Influence Consumer Feelings
Feb 27, 2025
Marketing in the Time of GenAI Transformation
Feb 27, 2025
Minimalist Fashion: Echoes of “1984”?
Feb 27, 2025
Arts by Jack
Will we ever achieve <artificial> creativity？
What is art, anyway? What does it truly mean to create something new? In his latest experiment, Jack uses generative AI to create art to test a bold idea: could creativity actually be a response to our deepest human struggles? Can AI do it as well?
